Fun After 50
Resources for Boomers
Interactive Blogs
Games and Trivia
Mind and Body Fitness
Resources for Boomers
Interactive Blogs
Games and Trivia
Mind and Body Fitness
Aging is Inevitable,
Enjoying Aging is Essential!
Aging is Inevitable,
Enjoying Aging is Essential!
Blog Posts
0 Tips for Embracing the Empty Nest
Tips for Embracing the Empty Nest Are you an empty nester? Congratulations! You’ve just entered a new phase of life that can be both exciting and unnerving. It can be difficult to know what to do with your newfound freedom, but there are plenty of great ways to make the most of this time. To help you along the way, Enjoying Aging has put together some ideas for empty nesters looking to maximize this next stage of life. Traveling With the kids out of the house, you now have more freedom and flexibility to go on vacation whenever and wherever you want. Consider traveling abroad or taking a road trip through parts of the country that you've never had the chance to explore before. From the Grand Canyon to Alaska and Hawaii, the US offers some of the world's best travel destinations. If you enjoy driving, America has hundreds of state and national parks, and camp grounds that accommodate everything from tents to lavish RV's. Driving across the country can be a great way to meet new friends, or find solitude off the beaten path in an RV adventure. One of the best things about driving through America is that you can go from state to state without worrying about needing a passport or language barriers. Cruising is a favorite for many travelers and offers a wide variety of options. From large cruise ships, to private yacht charters, to multi-country European river cruises, traveling on the water can be one of the most enjoyable vacations you'll ever experience. International travel can introduce you to new ways of life, breathtaking scenery, or witness thousands of years of history. Traveling is a great way to explore new places and experience different cultures, but it also gives you some much-needed rest and relaxation away from home. Learning a New Hobby Now is your chance to try something new! Even if it's something small like learning how to knit or paint, developing a new hobby or skill can give you purpose, keep your mind active, and even lead to amazing opportunities down the line. A new hobby doesn't only refer to arts and crafts. A new hobby can be anything you want; it can be learning a new type breathing exercise, or have you heard of super brain yoga? While there's nothing wrong with building a train set in your garage, what about a new hobby that will help keep you healthy like the newest craze sweeping the nation, Pickleball. Finding a hobby that keeps you in better shape both mentally and physically can benefit you for years to come. Enjoying Senior Living Find a Senior Living Facility Near You. Click On Your State To View Listings in Your Area. Find a Community Near You Content Marketing Offers the Highest Return On Investment Online, or content marketing and advertising, is currently the second-highest method of promoting businesses following only Television which, for now, remains in the number one position. Experts have predicted that digital ads will surpass TV by 2025 and not look back. For cost-effectiveness, and the ability to directly target your audience, nothing matches the ROI of digital marketing. Learn More Digital Marketing Offers Three Opportunities To Reach Your Audience Studies show that the majority of people will use their phones to search for content that addresses their current needs and then switch to their computers for more in-depth research before making final decisions or purchases. With three different platforms, computers, tablets, and phones, it is important to make sure your audience can follow your content and ads on any device. The upside to this is you have three opportunities to reach them. All of our Websites are developed to work flawlessly on all three platforms. Learn More Decluttering Your Home Without kids around all day, now may be an ideal time for decluttering your home and getting rid of things that you no longer need or use. This will help open up space in your home for whatever new activities you decide to take on in this new phase in life. For many empty nesters it's a prime time to declutter your home by downsizing to a smaller, more manageable, home. When planning your next move, whatever that may be, keep in mind that this is your time to shine, and while memories can be good, clutter is bad. Get rid of it and move on to a simpler, happier time with your new life. Going Back to School If there ever were a time in your life when going back to school made sense, it would be now. With online classes becoming more popular, earning a degree online has become increasingly accessible and convenient for empty nesters. Earning a degree online can provide the opportunity to switch careers and make career advancements for more financial freedom. Plus, if you focus on programs that provide certifications and a diploma, you can double down on your skills and credentials. Whether you're reviewing IT certification programs, an accounting degree, or even a master's in education, there's something for everyone. Socializing More Take advantage of having more free time by socializing more with family and friends. Have dinner parties with close friends and family members who live nearby, or plan weekend trips with those who don't live close enough for regular visits. Making solid connections with people who share similar interests will keep loneliness at bay during this stage in life. Volunteering Consider spending some time volunteering at local organizations that speak to your passions and interests so that you can contribute meaningfully toward making positive change in society, as well as get involved in something bigger than yourself. Volunteering is a fulfilling outlet for empty nesters seeking meaningful engagement outside their home. Starting a Business Empty nesters looking to start a business have many unique advantages compared to those entering the entrepreneurial world early in life. With time and financial freedom, you can devote more attention to building and growing your own business. You already have the life experience and an established network and have a good handle on balancing work and family responsibilities. You also have access to greater resources like savings or pension income, making starting a business easier. Living Your Dream in Your Golden Years: How to Become a Senior Entrepreneur offers insights into how to make this dream a reality. If this is something you've always wanted to do don't wait, and stop making excuses, jump in with both feet and have the time of your life. There are many ways empty nesters can make the most out of their lives during this phase. Whether it's traveling, learning a new hobby, going back to school, volunteering, or starting a business, any avenue is worth exploring! Ultimately, being an empty nester presents many opportunities — use them wisely so that you can enjoy every moment! A special thank you to Sharon Wagner at seniorfriendly.info for contributing this article. If you enjoyed this article, or have a topic you would like to suggest for a new article, please leave a comment in the form below.
0 Cheap, Cheerful Living: Budgeting Tips for Seniors on a Fixed Income
Image by Pexels Images Cheap, Cheerful Living: Budgeting Tips for Seniors on a Fixed Income For many seniors on a fixed income, the cost of living can outweigh our means and threaten our financial futures. When this happens, it can help to make a few adjustments, thus ensuring comfortable living and protecting our bottom line. Planning When you're looking to create healthier finances and a more manageable lifestyle, it's a good idea to plan well in advance, aiming to free up cash and avoid pitfalls further down the line. Assess costs: Your first point of action is to review your outgoings and identify exactly where you could be losing money. This means collecting together bank statements from the last 12 months and scrutinizing these for unconscious spending habits and potential overspending. Prioritize: As we review our finances, it's important to find areas of compromise. To help, make sure you've written out your priorities clearly and earmarked lifestyle choices that can be dropped if necessary. Budget: Writing a new budget for yourself is an excellent way to set the tone for healthier finances. This should include recurring costs, averages for monthly living (fuel, utilities, food, housing, and more), as well as projected outgoings for the future. You can set speculative estimates and also targets for yourself that you know you'll need to hit if you want to avoid dropping the things you enjoy. Saving Sometimes, all you need to restore your balance sheet is a few clever tweaks to your lifestyle. Here are some ideas to get you started. Identify alternatives: When you have a formulaic daily routine, it's common to overlook cheaper alternatives when it comes to utilities, food, leisure, and more. Fortunately, the internet gives us a clearer overview of our options and the option to renegotiate contracts or seek out cheaper providers. Refinancing: To save on mortgage repayments, it could be a good idea to refinance your property, thereby decreasing equity in your home and freeing up cash or reducing your monthly payments. Wholesale: The majority of products we buy in grocery stores, mall stores, and hypermarkets are sold at an inflated price. If you want to save extra cash, it's often worth cutting out the middleman and buying from wholesale suppliers. Bulk purchases may prove costly in the short term but can save you thousands across the course of a year - better still, these can often be ordered and delivered directly to your home. Supplementing If you have things you'd like to sell, an idea for a business, or a passion you'd like to pursue, age should never be a barrier. In the digital age, it's easier than ever to supplement your income - here are a few pointers to help. Enjoying Senior Living Find a Senior Living Facility Near You. Click On Your State To View Listings in Your Area. Find a Community Near You Content Marketing Offers the Highest Return On Investment Online, or content marketing and advertising, is currently the second-highest method of promoting businesses following only Television which, for now, remains in the number one position. Experts have predicted that digital ads will surpass TV by 2025 and not look back. For cost-effectiveness, and the ability to directly target your audience, nothing matches the ROI of digital marketing. Learn More Digital Marketing Offers Three Opportunities To Reach Your Audience Studies show that the majority of people will use their phones to search for content that addresses their current needs and then switch to their computers for more in-depth research before making final decisions or purchases. With three different platforms, computers, tablets, and phones, it is important to make sure your audience can follow your content and ads on any device. The upside to this is you have three opportunities to reach them. All of our Websites are developed to work flawlessly on all three platforms. Learn More Online marketplaces: Websites such as Craigslist, eBay, and others can allow you to quickly and easily sell furniture, electronics, and other possessions you no longer have a need for. Just be certain to read up on how to carry out the selling process safely. Part-time work: Many employers are looking for extra administrators, writers, accountants, and other help to contribute on a part-time basis. Check your options online and see if you can be of service. Entrepreneurship: It's easier than ever to start a business of your own, thanks to the vast array of online tools. This could not only supplement your income but also boost your mental & physical health, as well as connect you to new people. Consider venturing into consulting, tutoring, baking, or crafting as ideas. With a few key adjustments, there should be no reason you can't enjoy your golden years free from financial worry. Whatever your concerns, be sure to plan ahead and take decisive action to prioritize the most important thing - your happiness. Enjoying Aging is a resource for people who place a high value on Aging Well. For those wanting to stay informed on the topics that matter to us, the 'Fun After 50' crowd, you will find interesting articles on a variety of subjects. Learn more at: www.enjoyingaging.com A special thank you to Sharon Wagner at seniorfriendly.info for contributing this article. If you enjoyed this article, or have a topic you would like to suggest for a new article, please leave a comment in the form below.
0 Living Your Dream in Your Golden Years: How to Become a Senior Entrepreneur
Living Your Dream in Your Golden Years: How to Become a Senior Entrepreneur You can become an entrepreneur at any age. Yet, as Forbes notes, starting a company later in life gives you more advantages and room for success. As an older professional, you have the experience to leverage that other entrepreneurs may not have. When you become an entrepreneur in your golden years, you can invest in your retirement by pursuing your passions. Staying active in retirement doesn't always mean exercising or attending social events. If you have a hobby that you enjoy sharing, why not turn it into a business? Check Into Continuing Education If you feel you need to brush up on your business skills, look into online educational resources. Earning an online degree in business allows you to learn about management, accounting, entrepreneurship, and much more. Getting a business degree also adds to your credibility, and completing classes and tests online allows you to continue working on your enterprise without attending in person. As you explore your choices of programs, here's a good option that will enable you to complete a course in just five weeks. Learn Your Target Market Before you can create a successful business, you have to identify your target market. Who do you want to tailor your products and services towards? Once you know your primary market, you can figure out how to target those people specifically. This is the first step in creating a marketing plan, which will guide you through your marketing development. While you may want to be a business that can reach a wide variety of clients, knowing how to narrow down your marketing will help you succeed. Consider the characteristics of your potential client and how you can reach them about the business. Also, think about reasons why they might buy from you. For example, if you start an eco-friendly business, use that to your advantage. Many want to help the environment and would instead support companies that take eco-friendliness seriously. Market yourself as a green company. Explore the Internet for Promotion When marketing your business, look for low-cost tools. For instance, if you are working on a marketing project with multiple teams, you probably have an overflow of documents to deal with. Do not bother having various documents in different formats. Instead, merge everything into a PDF so you can keep all your documents in one file. You can use a PDF merging tool online to combine PDF pages and move the pages into the correct order. Enjoying Senior Living Find a Senior Living Facility Near You. Click On Your State To View Listings in Your Area. Find a Community Near You Content Marketing Offers the Highest Return On Investment Online, or content marketing and advertising, is currently the second-highest method of promoting businesses following only Television which, for now, remains in the number one position. Experts have predicted that digital ads will surpass TV by 2025 and not look back. For cost-effectiveness, and the ability to directly target your audience, nothing matches the ROI of digital marketing. Learn More Digital Marketing Offers Three Opportunities To Reach Your Audience Studies show that the majority of people will use their phones to search for content that addresses their current needs and then switch to their computers for more in-depth research before making final decisions or purchases. With three different platforms, computers, tablets, and phones, it is important to make sure your audience can follow your content and ads on any device. The upside to this is you have three opportunities to reach them. All of our Websites are developed to work flawlessly on all three platforms. Learn More You should start working on your online presence if you aren't already online. The best way to promote your business online, and add credibility to your business, is with a Website that has a URL that reflects your business name. Your business Website allows you to provide information about your products or services, as well as background about yourself and why people should buy from you rather than your competitors. Contact us for a resource to help you build a professional Website for your business. Using Social Media According to Lifespan, about 70% of people in the U.S. are on social media. Social media allows you to connect more personally with your customers. Social media platforms can also help you cultivate a following in your target demographic. For instance, older adults use Facebook, whereas younger people tend to be on TikTok. Social network sites like Facebook also allow you to advertise on the platform. If you have a business site, you can target the correct audience through this and other forms of online advertising. Digital marketing allows you to target large groups or individuals who share similar interests through multiple sources. Find Partnerships With Other Businesses Look for businesses with a similar target audience to yours and create a partnership marketing relationship. Streamline Marketing explains that partnership marketing can boost your sales and benefit the other company too. For instance, you could collaborate with another business, host a charity or raffle, or create co-branded products. Marketing partnerships require you to network and build strategic relationships that could help boost your business. Partnerships could also include partnering with potential marketers. For instance, you could partner with a blogger with a similar demographic. He or she could review your product or service to help you gain more traction with potential clients. Another form of partnership, also known as 'Influencers' are reviews or recommendations for a product or service that come from people, often celebrities, that are considered trustworthy. An example of influencer marketing would be Tom Selleck who has become an icon for reverse mortgages on Television advertisements. Apply What You Know and Keep Learning Becoming an entrepreneur later in life has a variety of different benefits. You have more age, wisdom, and experience on your side giving you an advantage over your younger competitors and the know-how to succeed in business. You understand the motivation, discipline, and focus it takes to stay on task and be productive. As a new entrepreneur, you may need to learn a few marketing tricks, go back to school to brush up on business concepts, which social media platform to choose, and how to market to your target audience. But you will put the same energy into these pursuits as you have with your previous endeavors and come through as a successful new entrepreneur. If you need tips and resources to help you age well, be sure to spend some time exploring the different content provided by Enjoying Aging. A special thank you to Sharon Wagner at seniorfriendly.info for contributing this article. If you enjoyed this article, or have a topic you would like to suggest for a new article, please leave a comment in the form below.
0 Planning a Move to Care for a Senior Loved One
Image via Pexels Planning a Move to Care for a Senior Loved One Caring for a senior loved one comes in many forms, from helping them remain social and active to assisting with daily tasks. If your loved one lives far away and can no longer care for themselves, it might be time to think about moving closer to ensure their safety and comfort. While it's a major life change, making a move will allow you to find out what your loved one's needs are so that you can better assist them, whether that means helping them downsize or find a nursing facility or home health provider. If they can no longer maintain their home, or if you need help selling your own house prior to the move, work with a local real estate pro. Then come up with a plan for the move itself and for the care of your loved one in the coming months. Read on for more information, presented by Enjoying Aging. Simplify The Moving Process – Research And Secure A Mortgage With your loved one's needs on your mind–among other things–you don't want the move to pile onto your stress levels. The good news is, you can simplify the process quite a bit with a solid plan that includes doing some homework on the area you'll be moving to, figuring out where to find grocery stores, pharmacies, and gyms, and getting pre-approved for a home loan. This will not only give you peace of mind where your finances are concerned, but it will also allow you to make a quick purchase once you find the perfect home. Check your credit report and, if necessary, boost the score before applying for a loan by paying down debt and taking care of your bills on time. Take A Look At Your Loved One's Living Situation Once you have your own home taken care of, it's time to thoroughly check your loved one's living situation to find out whether their home is a healthy, safe space for them. Many seniors find that their homes become more and more challenging to maintain over the years, which can lead to leaks, damage, and dangerous mold. If you suspect your loved one's house needs repairs, look for local resources that can help at low or no cost, and talk to your loved one about making a move. Age Space notes that not only is downsizing a great option for older adults who need less to take care of, but it can also help them save money and stay safe at the same time. One possibility is moving to a smaller space such as a rental home, condo, or apartment. There are plenty of options to choose from as it pertains to square footage, the age of the property, and the neighborhood. In fact, there are a number of different websites available that can help you find the perfect apartment for your needs and lifestyle. Enjoying Senior Living Find a Senior Living Facility Near You. Click On Your State To View Listings in Your Area. Find a Community Near You Content Marketing Offers the Highest Return On Investment Online, or content marketing and advertising, is currently the second-highest method of promoting businesses following only Television which, for now, remains in the number one position. Experts have predicted that digital ads will surpass TV by 2025 and not look back. For cost-effectiveness, and the ability to directly target your audience, nothing matches the ROI of digital marketing. Learn More Digital Marketing Offers Three Opportunities To Reach Your Audience Studies show that the majority of people will use their phones to search for content that addresses their current needs and then switch to their computers for more in-depth research before making final decisions or purchases. With three different platforms, computers, tablets, and phones, it is important to make sure your audience can follow your content and ads on any device. The upside to this is you have three opportunities to reach them. All of our Websites are developed to work flawlessly on all three platforms. Learn More Another consideration is apartment communities that are designed specifically for seniors. These are often far more affordable options than an assisted living facility yet still provide many similar benefits. In some cases, they will even make exceptions that allow a younger family member to live with an aging parent to facilitate their care needs. Staying In Place Another option is to let your loved ones stay in the place they are most familiar with; their own home. If your intentions are to move to take care of them why make them move? In many cases, there is enough equity in their home to get them approved for a reverse mortgage. There is a lot of false information going around about this type of mortgage and while they are not the right choice for some, they can be the perfect solution for others. Take Steps to Help Them Stay If your loved one needs help with daily tasks and their home is still in good shape, there are a few things you can do to help it stay that way. Making modifications is an easy way to help a senior age in place, and you can also clean, declutter, and take care of the exterior of the home. Simple chores such as sealing up cracks around windows or clearing the downspout of debris can go a long way toward preparing the house for cold weather, as can cleaning the gutters to prevent water from backing up against the roof or foundation. It's important to hire a pro for the latter, as they can perform a cleaning safely and quickly while checking for potential issues. Be An Advocate One of the best things you can do for your senior loved one is to be an advocate for their rights and well-being, whether it's at a doctor's appointment or at an appointment to secure safe accommodations. The National Association of Realtors suggests familiarizing yourself with senior rights as they apply to fair housing and the code of ethics that realtors and landlords must abide by, which includes the inability to discriminate against an individual due to their race, sex, or disability, among other things. Be A Negotiator You might not think of yourself as a natural negotiator, but when it comes to advocating for a senior loved one, negotiating skills can come in handy. Whether you're dealing with a healthcare provider, an insurance company, or a retirement community, it's important to be able to make your case and get what you want. That's not always easy, but there are some things you can do to improve your chances of success. First, it's important to stay focused on your goal. Don't get sidetracked by other issues, and be prepared to walk away if you're not getting what you want. It's also helpful to know what the other side is likely to offer and to have a realistic idea of what you're willing to accept. By being prepared and staying calm, you'll be more likely to get the outcome you're hoping for. In summary, lending your senior loved one a hand as it pertains to making a move may seem daunting, but by researching the new locality ahead of time, securing a mortgage, considering their living situation, and understanding future options, you both will be better equipped to execute your plan. Soon, they will be living comfortably in their new home to finish out their retirement years! If you need tips and resources to help you age well, be sure to spend some time exploring the different content provided by Enjoying Aging. A special thank you to Sharon Wagner at seniorfriendly.info for contributing this article. If you enjoyed this article, or have a topic you would like to suggest for a new article, please leave a comment in the form below.
0 What Seniors Need to Know About Pet-Friendly Assisted Living Communities
Image via Pexels What Seniors Need to Know About Pet-Friendly Assisted Living Communities It probably comes as no surprise that pets can provide senior citizens with companionship and foster a sense of responsibility. Because of this, many senior living communities accommodate pets to serve as companions to residents. In this article, Enjoying Aging shares some tips to help you find the best assisted living community for both you and your pet. How to Look for Pet-friendly Communities The internet is one of the best resources for finding a pet-friendly community. Go to your favorite search engine, like Google or Bing, type in "pet-friendly assisted living communities in [location]," and check the search results. You should see a list of pet-friendly communities in the area. Check each assisted living community's website for more information about living with pets in that community. Another way to find a pet-friendly senior community is to visit senior care websites, which offer a wealth of information about senior assisted living communities. Sites such as A Place For Mom, Caring.com, Enjoying Senior Living, and Senior Advice can help you compile a list of pet-friendly communities in your area. Learn each community's pet policy, and don't hesitate to ask questions so that you become well-informed. Common Pet Policies You Need to Know Assisted living communities adhere to rules to ensure the residents' safety and comfort. Some communities may only allow certain breeds and sizes. For an extra fee, some communities can also provide personalized pet care, or they may work with third-party vendors to assist with grooming, dog walking, and feeding. Once you find a pet-friendly community that appeals to you, learn more about its policies on keeping pets to help you make an informed decision about whether to choose this as your new home. Things to Consider Before Taking Your Pet to the Community Before transitioning to assisted living with your pet, make sure that your furry friend is trained and well-behaved. If your dog has a history of jumping on people or biting, it may be best to enroll your pup in dog training or obedience classes. Also, consider the environment the dog will be living in. If it's not used to indoor life, it may make more noise and look for ways to get out. Be realistic, as problems can still arise. Will you be able to properly care for the pet in the assisted living community? If not, does the community offer extra pet services? In some instances, it may be wiser for you to find a new home for your pet or consider a different senior community. Enjoying Senior Living Find a Senior Living Facility Near You. Click On Your State To View Listings in Your Area. Find a Community Near You Content Marketing Offers the Highest Return On Investment Online, or content marketing and advertising, is currently the second-highest method of promoting businesses following only Television which, for now, remains in the number one position. Experts have predicted that digital ads will surpass TV by 2025 and not look back. For cost-effectiveness, and the ability to directly target your audience, nothing matches the ROI of digital marketing. Learn More Digital Marketing Offers Three Opportunities To Reach Your Audience Studies show that the majority of people will use their phones to search for content that addresses their current needs and then switch to their computers for more in-depth research before making final decisions or purchases. With three different platforms, computers, tablets, and phones, it is important to make sure your audience can follow your content and ads on any device. The upside to this is you have three opportunities to reach them. All of our Websites are developed to work flawlessly on all three platforms. Learn More Why Purchase Pet Insurance? Like your health insurance, pet insurance helps cover veterinary costs for your pet when it's injured or sick. Having pet insurance prevents you from having to dip into your savings to pay for expensive veterinary care. When choosing pet insurance, consider the premiums, deductibles, coverage level, and maximum pet age before making a decision. To avoid problems, carefully evaluate sample quotes, research and compare pet insurance coverage and considerations, and read customer reviews. Stock Up on Supplies and Toys When considering pet supplies and toys, it's important to choose items that are safe and easy to use. First, safety is paramount. Look for products that are made from non-toxic materials and that don't have small parts that could pose a choking hazard. Second, ease of use is important. Seniors may have limited mobility or dexterity, so look for products that are easy to grab, hold, and manipulate. Third, consider the pet's individual needs. Some pets may need extra support for their joints, while others may need products that encourage mental stimulation or provide a sense of security. Lastly, don't forget to read reviews before making a purchase. This way, you know all the supplies and toys you're getting are worth the money you're spending on them. Plan Accordingly Use the guide above to help you find a pet-friendly assisted living community, and smooth your transition by purchasing pet insurance. By stocking up on supplies (and reading reviews), looking into pet insurance, and ensuring the assisted living facility is right for you and your pet, you can rest easy knowing that your new home is perfect. A special thank you to Lydia Chan at alzheimerscaregiver.net for contributing this article. If you enjoyed this article, or have a topic you would like to suggest for a new article, please leave a comment in the form below.
0 A Simple Senior Guide to Home-Buying
Image via Pexels A Simple Senior Guide to Home-Buying Many seniors find themselves looking to buy a new home in retirement. Whether it's to be closer to grandchildren, to have less upkeep to manage, or to finally move to your dream locale, home-buying as a senior can look different than purchasing a home earlier in life. Use this guide from Enjoying Aging to help navigate senior home-buying challenges and get yourself into the home you desire without difficulty. 1. Determine What You Can Afford For many seniors, homes purchased in retirement are the result of a desire to downsize. This can be a positive for home-buying at this stage as it can mean a smaller mortgage is necessary and therefore easier to obtain. Use a home affordability calculator to help give you an idea of what kind of payment your budget can handle. Simply enter your annual gross income and your monthly debt, choose a down payment you can manage, and pick the term of your loan. 2. Find Appropriate Funding Getting a home loan comes with some unique challenges for seniors. The law prohibits lenders from discriminating against applicants due to age, but they can still take your age into consideration when deciding whether to approve your application. Lenders want to ensure that they will get their money back, so it'll be necessary to provide them with proof that you have good credit and either a high-earning job or enough money in savings or retirement to keep up with future mortgage payments. Additionally, you will probably have to accept a shorter loan term. For seniors, a 15-year fixed-rate loan is likely to be easier to get approved for. 3. Research the Local Housing Market Get an idea of whether the market is favoring sellers or buyers at the moment by using data about recent home purchases. Look up what homes have sold for in the past year as well as what they sold for prior to that to see how the amounts compare and to get an idea of how much you can expect to pay. It can be more expensive if you buy in an area that has a limited number of properties for sale as this favors sellers. If this is the case, you may want to consider putting off purchasing a home or looking in different areas with more robust options. 4. Look for Senior-Friendly Features Aging isn't easy for anyone, but homes have become much more senior-friendly in the last few years. There are many modifications available that you may want to look for when considering potential homes. Railings for stairs or replacing stairs with ramps can be helpful, as can smart home devices that allow seniors to operate things such as their televisions, lighting, and heating systems with voice alone. Bathroom modifications are particularly popular since so many falls occur in bathrooms. These can include safety bars to help to get in and out of the bath an easier process and toilets that are taller to make sitting bathtubs have a doorand standing up easier. Some allow entrance into the bath as though it were a shower to minimize the likelihood of accidents, and built-in benches in showers can make it easier to get clean without worrying about stability. 5. Consider Purchasing a Home Warranty If you're considering whether a home warranty is necessary, having one can provide peace of mind in knowing that if something goes wrong with a home appliance or system, there is someone who can fix it. A home warranty is an annual service contract that covers the repair or replacement of many of the most-used items in a home, such as the air conditioner, refrigerator, oven, and dishwasher. Most home warranties also cover the HVAC system, electrical system, plumbing, and water heater. Senior home buying can feel overwhelming, but with the right tools and planning, it can be a breeze. Research homes and what you can afford, shop for a mortgage, prioritize homes with senior-friendly features, and consider purchasing a home warranty. 6. Consider A Reverse Mortgage For A New Or Existing Home A reverse mortgage can be a valuable option for the right situation. For those who have paid at least fifty percent or more equity into their home, a reverse mortgage can solve many financial worries. In the example of downsizing, when your current home sells you can take part of that money and buy a new house. Then, as long as you pay fifty percent or more down on the new home you can live there with no payments and keep the rest of the money for emergencies. If you decide to stay in your current home and have fifty percent or more equity in your home you can get a reverse mortgage and make no more payments as long as you or your spouse continue to live in the home. There is a lot of misinformation going around about reverse mortgages, and it is not for everyone, but in the right situation, it can make a huge difference in the quality of life for you and your loved ones. To see if a reverse mortgage is right for you, visit Enjoying Aging/Reverse Mortgage for more information. 7. Will You Need The Help Of A Realtor? Regardless of your choices, it is always best to seek the advice of a professional. A realtor can help with selecting a new home, but remember, they only make money if you buy, so their primary motivation is to sell you a home. A mortgage professional can advise you on different mortgage options, but again, they only make money if you take out a loan. A financial advisor can review your situation, help you understand your options, and point you in the right direction. In many cases, they will be able to refer you to a person who can help you with whatever decision you make. A special thank you to Lydia Chan at alzheimerscaregiver.net for contributing this article. If you enjoyed this article, or have a topic you would like to suggest for a new article, please leave a comment in the form below. Content Marketing Offers the Highest Return On Investment Online, or content marketing and advertising, is currently the second-highest method of promoting businesses following only Television which, for now, remains in the number one position. Experts have predicted that digital ads will surpass TV by 2025 and not look back. For cost-effectiveness, and the ability to directly target your audience, nothing matches the ROI of digital marketing. Learn More Digital Marketing Offers Three Opportunities To Reach Your Audience Studies show that the majority of people will use their phones to search for content that addresses their current needs and then switch to their computer for more in-depth research before making final decisions or purchases. With three different platforms, computers, tablets, and phones, it is important to make sure your audience can follow your content and ads on any device. The upside to this is you have three opportunities to reach them. All of our Websites are developed to work flawlessly on all three platforms. Learn More
0 Common Signs That It May Be Time for Senior Assisted Living
Photo via Unsplash Common Signs That It May Be Time for Senior Assisted Living As your senior loved ones get older, you might have to consider moving them into assisted living. But how do you know when it's the right time? Often, there is no clear and definitive sign that a senior needs daily care, but you can keep an eye out for some common indicators and red flags. Certain behaviors, physical limitations, vision loss, and mental health conditions can signal that moving into assisted living would be beneficial. Recent Falls or Other Injuries Due to a variety of medical and age-related factors, household injuries are unfortunately common among seniors, especially those living alone. Injuries from falls can affect a senior's quality of life significantly, limiting their activities and socialization opportunities while increasing their risk of falling again. Full-time care in an assisted living facility can help your loved one avoid injury in the future. Your aging loved one might also be experiencing significant vision loss due to cataracts or macular degeneration. If you notice behavioral changes like grabbing onto furniture, increased falls, or squinting, or if you notice more bruises that could be from bumping into unseen objects, take your loved one to be checked by their eye care professional. Trouble Performing Daily Activities Is your loved one able to cook, clean, bathe, do laundry, maintain their home, and tackle other activities of daily living? Seniors who have trouble with these tasks may suffer rapid weight gain or loss, increased risk of infection, loneliness, anxiety, and depression. Keep an eye out for signs that your loved one may be struggling with their daily activities. An empty fridge, an unusually unkempt home, an overgrown yard, and new body odors may signal that your senior loved one could use some help with their daily living tasks. In some cases, a grocery delivery service (or picking up groceries yourself) can help your loved one. In other cases, such as dealing with cleaning around the house and backyard, you're better off hiring some assistance. Isolation and Loneliness If your senior loved one lives alone, they may be experiencing the negative effects of isolation. Sadly, loneliness can increase the rate of mental and physical decline in old age. Seniors often experience isolation when they lose their ability to drive or develop mobility difficulties, or when long-time friends move out of their neighborhood. Some signs that your loved one may be experiencing loneliness include sleeplessness, increased spending, loss of appetite, and a change in the frequency of phone calls. Fortunately, moving into an assisted living community will provide your loved one with numerous socialization opportunities so they can avoid the threat of isolation and loneliness. How to Talk About Assisted Living If you think assisted living is right for your loved one, it's time to talk about it. These can be very tough conversations to have. Assisted Living Today recommends broaching the subject when your loved one is feeling happy and relaxed and there are close friends and family around for support. Try not to push the subject if your loved one gets upset. You can always bring it up again at a later date. Think of your first conversation as a way to plant the seed and get the ball rolling on further discussions. Most importantly, don't tell your loved one that you made this decision for them already. You might have an easier time convincing a reluctant senior to consider assisted living if you approach your conversation as a negotiation and do some research and gather information before beginning your discussion. Look up assisted living communities in your area and find out what alternatives are available, such as adult day care services or accessibility solutions for aging in place. Be prepared to answer any questions or concerns your loved one might have about moving. These resources can help you kick off your research: 7 Benefits of Assisted Living How to Manage Your Expenses While in Assisted Living How to Make a Home Safe for Your Aging Parent Assisted living facilities provide assistance with all kinds of daily activities, from cooking to bathing, which can be an enormous help to seniors and their family caregivers. Still, it's very difficult to confront the idea that your loved one may need to move into assisted living. While it may be tempting to put this decision off, for now, you'll have a much easier time planning and discussing your options without pressing time constraints. Planning ahead will ensure you make the best possible decision! A special thank you to Lydia Chan at alzheimerscaregiver.net for contributing this article. If you enjoyed this article, or have a topic you would like to suggest for a new article, please leave a comment in the form below. Content Marketing Offers the Highest Return On Investment Online, or content marketing and advertising, is currently the second-highest method of promoting businesses following only Television which, for now, remains in the number one position. Experts have predicted that digital ads will surpass TV by 2025 and not look back. For cost-effectiveness, and the ability to directly target your audience, nothing matches the ROI of digital marketing. Learn More Digital Marketing Offers Three Opportunities To Reach Your Audience Studies show that the majority of people will use their phones to search for content that addresses their current needs and then switch to their computer for more in-depth research before making final decisions or purchases. With three different platforms, computers, tablets, and phones, it is important to make sure your audience can follow your content and ads on any device. The upside to this is you have three opportunities to reach them. All of our Websites are developed to work flawlessly on all three platforms. Learn More
0 Starting a Home-Based Business as a Senior: Strategies for Success
Image: Pexels There are nearly 32 million small businesses in the United States, about half of which are home-based. If you're a senior interested in launching a company, a home-based business is an excellent option. Along with providing flexibility, they don't typically require a lot of capital. Plus, working from home may be ideal for seniors with mobility issues. Considering that 20 percent of seniors have mobility challenges, that's a point you should not overlook. With the right preparation, seniors can launch incredibly successful home-based businesses. If you're thinking about becoming an entrepreneur, here's what you need to know. Take the Time to Sharpen Your Business Skills While it's tempting to jump right in and launch your company, it's usually best to spend some time sharpening your business skills if you didn't run a business before retirement. That way, you'l have a strong foundation, ensuring you can successfully navigate the steps involved. As a home-based business owner, you'll need to be ready for the financial responsibilities. Expense tracking, paying taxes, and invoicing aren't always easy to manage. Plus, you may need inventory management knowledge, resource planning expertise, and customer relationship management experience to ensure you thrive. If you need to sharpen your business skills, consider enrolling in an online MBA program. You'll expand your knowledge in key areas, including strategy, management, and more. Plus, you'll learn about leadership and self-assessment, ensuring you have everything you need to succeed. Keep Your Lifestyle in Mind As a senior, there's a good chance you don't want to spend 40+ hours per week focused on your home-based business. Instead, you probably prefer finding the right work-life balance, ensuring you can bring in some income while still enjoying your golden years. If that's the case, you'll want to pick a home-based business that won't take over your entire life. Precisely what that looks like may depend on your skillset and the kind of work you'd like to do. If you're not opposed to spending your working hours at a computer, multiple freelancing options could serve as starting points. For example, you could become a freelance consultant, offering your expertise from your previous career to other businesses. If you'd rather make something and are a bit crafty, you could sell your creations online. If you want to remain active, launching a dog walking service could be a wise move. Take your preferences and interests into account. That way, you can find an option that keeps you engaged, brings in a steady income, and provides you with the flexibility you need to thrive. Get Ready to Market Your Company Generally speaking, marketing will be an essential part of the equation. What you need to do may depend on the type of business you run. If you're planning on freelancing, you can market yourself on online job platforms. You can set up profiles outlining your services, upload samples to showcase your expertise, and set pricing. Launching a website is a wise move for any business. Couple that with SEO (Search Engine Optimization) best practices and you can generate interest and connect with customers. Similarly, marketing through social media is an effective strategy. Sign up on platforms that work best for your company type. In many cases, Facebook is a solid starting point. Beyond that, you may want to venture into Instagram if your offerings are highly visual, such as custom-made products. YouTube can also be worthwhile if you'd benefit from video marketing. By focusing on those areas first, you can get a solid foundation. Then, as your company grows, you can branch out if needed, ensuring you can secure the customers you need to succeed. If you're a senior not ready to retire full-time, starting a home business could be a terrific opportunity. Use the tips above to achieve your goals and become a successful entrepreneur. A special thank you to Dan Hall at dadschange.com for contributing this article. Content Marketing Offers the Highest Return On Investment Online, or content marketing and advertising, is currently the second-highest method of promoting businesses following only Television which, for now, remains in the number one position. Experts have predicted that digital ads will surpass TV by 2025 and not look back. For cost-effectiveness, and the ability to directly target your audience, nothing matches the ROI of digital marketing. Learn More Digital Marketing Offers Three Opportunities To Reach Your Audience Studies show that the majority of people will use their phones to search for content that addresses their current needs and then switch to their computers for more in-depth research before making final decisions or purchases. With three different platforms, computers, tablets, and phones, it is important to make sure your audience can follow your content and ads on any device. The upside to this is that you have three opportunities to reach them. All of our Websites are developed to work flawlessly on all three platforms. Learn More
0 Vitamins and Minerals: Are You Getting What You Need From Them?
Vitamins According to the Google Dictionary vitamins are defined as: 'Any of a group of organic compounds which are essential for normal growth and nutrition and are required in small quantities in the diet because they cannot be synthesized by the body.' North American: 'A pill containing a specified amount of a particular vitamin or vitamins, taken as a dietary supplement.' 'Most people can get all the vitamins they need from a healthy diet.' Minerals Google defines minerals as: 'A naturally occurring inorganic solid, with a definite chemical composition, and an ordered atomic arrangement not made by humans.' This explains what vitamins and minerals are, and that it is necessary to get them from outside sources because our bodies are not capable of making them internally for ourselves. What it doesn't cover is the controversy surrounding vitamins and minerals taken as dietary supplements. Since the early 20th-century man has been producing and selling vitamins and minerals in the form of an elixir or pill that can be easily taken at any time of the day or night. Lately, there has been some pushback as to the validity of vitamin supplements. One of the more recent articles comes from Yahoo and claims that a new report shows supplements as having no added health benefits: ~~~~~~~~~ Are vitamins a waste of money? A new study says yes - Yahoo Vitamins, supplements have no added health benefits, the study contends. A new report says taking supplements could be a waste of money and may even be harmful to your health. ... In fact, nearly 70 percent of people take supplements, according to the industry trade association, the Council for Responsible Nutrition. ~~~~~~~~~ Real or Placebo Manufactured supplements is a 35 billion dollar a year industry and a lot of people are making a fortune from selling them. The question is, if nearly 70 percent of people take them, can they all be that gullible? Some people buy them, take the entire contents of the bottle and swear they've felt no change and conclude that it was a waste of money. Others can take the same supplement and swear they feel much better and conclude that it has to have been the supplements. Can this really be the placebo effect and only the true believers feel a difference? There are many factors to consider when trying to answer this question. Was the supplement made by the same manufacturer, were the ingredients sourced from a natural organic process or created in a lab, how fresh were the contents of each bottle (had one been sitting on a store shelf for a long time), etc? These are all valid concerns that still don't answer the question; do vitamins really work or are they simply a placebo? The Need Is Real While the jury is still out on the question of whether supplements are effective or just a waste of money and resources, the fact that our bodies need vitamins and minerals is not in question. In the past our only source of getting the resources the body needed was through the foods we ate. Unfortunately with all the processed foods we consume today, that is no longer the case. Busy schedules, convenience, and price are all contributing factors to why we choose the foods we eat, but in the end, the result is vitamin deficiency. Finding the Right Source There are many ways of getting the nutrient-rich foods we need, but all too often they are out of reach for the average consumer. Most grocery stores offer an organic option but these options are usually priced beyond what many families can afford. On the extreme side, some have resorted to growing their own vegetables and raising livestock for their family. Some have even been successful enough to sell the excess but for most of us that is not practical, or possible, considering we don't all live on farms. So how do we get around this obstacle and still be able to get all the nutrients we need? Some say the government should subsidize the organic growers like they have other farmers, but how sustainable can that be long-term? Others think there should be price controls placed on the growers and they should be forced to sell their products at a price everyone can afford. Not only is that not fair, but how long do you think these growers could stay in business if they can't charge enough to cover their operating costs? Until man can come up with a food source that supplies all the nutrients we need, at a price everyone can afford, and tastes good; supplements may be our only option. Supplements Vs. Food The thing to remember here is that a supplement is not to be confused with a replacement. A supplement is defined as 'something that completes or enhances something else when added to it.' No one ever said you should replace the foods you eat with a pill, but using them to supplement a lack of nutrients is not a bad thing. Before you run out and grab any bottle of vitamins you see on the shelf, do your homework and find the right supplement for you. If, for example, you know you drink plenty of milk on a regular basis, you probably won't need to add vitamin D, A, B1, B12, calcium, magnesium, potassium, or zinc to your list of supplements. Consider the foods you consume regularly and the nutritional values they provide before you add a supplement to your diet. The following is a list of the most common vitamins and minerals, along with the foods you may already be eating that will provide most, if not all of them. ~~~~~~~~~ The following information was sourced from Med Line Plus. Page last updated: 12 January 2022. Vitamin A: Dark-colored fruits, Dark leafy vegetables, Egg yolk, Fortified milk and dairy products (cheese, yogurt, butter, and cream), Liver, beef, and fish. Vitamin D: Fish (fatty fish such as salmon, mackerel, herring, and orange roughy), Fish liver oils (cod liver oil), Fortified cereals, Fortified milk and dairy products (cheese, yogurt, butter, and cream). Additional sources include: egg yolks, direct sunlight on our skin, canned light tuna, orange juice, and mushrooms produce vitamin D2 which helps raise blood levels of vitamin D. Vitamin E: Avocado, Dark green vegetables (spinach, broccoli, asparagus, and turnip greens), Margarine (made from safflower, corn, and sunflower oil), Oils (safflower, corn, and sunflower), Papaya and mango, Seeds and nuts, Wheat germ and wheat germ oil. Vitamin K: Cabbage, Cauliflower, Cereals, Dark green vegetables (broccoli, Brussels sprouts, and asparagus), Dark leafy vegetables (spinach, kale, collards, and turnip greens), Fish, liver, beef, and eggs. WATER-SOLUBLE VITAMINS Biotin: Chocolate, Cereal, Egg yolk, Legumes, Milk, Nuts, Organ meats (liver, kidney), Pork, Yeast. Folate: Asparagus and broccoli, Beets, Brewer's yeast, Dried beans (cooked pinto, navy, kidney, and lima), Fortified cereals, Green, leafy vegetables (spinach and romaine lettuce), Lentils, Oranges and orange juice, Peanut butter, Wheat germ. Niacin (vitamin B3): Avocado, Eggs, Enriched breads and fortified cereals, Fish (tuna and salt-water fish), Lean meats, Legumes, Nuts, Potato, Poultry. Pantothenic acid: Avocado, Broccoli, kale, and other vegetables in the cabbage family, Eggs, Legumes and lentils, Milk, Mushroom, Organ meats, Poultry, White, and sweet potatoes, Whole-grain cereals. Thiamine (vitamin B1): Dried milk, Egg, Enriched bread and flour, Lean meats, Legumes (dried beans), Nuts and seeds, Organ meats, Peas, Whole grains. Pyridoxine (vitamin B6): Avocado, Banana, Legumes (dried beans), Meat, Nuts, Poultry, and Whole grains (milling and processing remove a lot of this vitamin). Vitamin B12: Meat, Eggs, Fortified foods such as soymilk, Milk and milk products, Organ meats (liver and kidney), Poultry, Shellfish. NOTE: Animal sources of vitamin B12 are absorbed much better by the body than plant sources. Vitamin C (ascorbic acid): Broccoli, Brussels sprouts, Cabbage, Cauliflower, Citrus fruits, Potatoes, Spinach, Strawberries, Tomatoes and tomato juice. FAT-SOLUBLE VITAMINS Vitamins A, D, E, and K, topping the list above, are vitamins that can build up in the body and if taken in excess, can be dangerous. Unlike water-soluble vitamins that the excess gets passed through the body in urine, these are vitamins that the body absorbs. It is important that you maintain the proper levels of these vitamins because too little can be almost as harmful as too much. Side Effects Many people think that if some is good, a lot is better. This is not always the case. High doses of certain vitamins can be toxic. Ask your healthcare provider what is best for you. Recommendations The Recommended Dietary Allowances (RDAs) for vitamins reflect how much of each vitamin most people should get each day. The RDA for vitamins may be used as a goal for each person. How much of each vitamin you need depends on your age and sex. Other factors, such as pregnancy and your health conditions, are also important. If you take supplements, do not take more than 100% of the RDA unless you are under a provider's supervision. There are many over-the-counter options that you can use to test your vitamin levels. Of course the best method of finding out what deficiencies you may have is through a blood test performed by your healthcare provider. Regardless of how you test be sure you don't exceed the RDA recommendations. The best way to get all the daily vitamins you need is to eat a balanced diet that contains a wide variety of fruits, vegetables, fortified dairy foods, legumes (dried beans), lentils, and whole grains. Dietary supplements are another way to get the vitamins you need if the food you eat is not supplying enough vitamins. Supplements can be helpful during pregnancy and for special medical problems but always consult your doctor before starting or stopping the use of supplements. The above information was sourced from Med Line Plus. Page last updated: 12 January 2022. ~~~~~~~~~ Vitamin and mineral supplements are manufactured by companies that are selling them because of the money they can make. Some companies maximize their profits by using cheap ingredients while others truly care about the quality of the contents of their products. Remember the old saying; 'you get what you pay for!' Not all products are created equal and you should do your own research to determine what is best for you, or if you even need them. Most of us will find some deficiency in our Vitamin and mineral intake and consider supplements as a way of correcting the problem. Make sure you find the right product for you by first knowing exactly which vitamins you are missing in your diet. Then find a company that cares enough to use only the best quality ingredients and don't worry about the price. After all, you're taking these because you care about your body and what you put in it, right? This is the only body you have and you can't get another one; doesn't it deserve the best? A special thank you to Rob Harris for contributing this article. Content Marketing Offers the Highest Return On Investment Online, or content marketing and advertising, is currently the second-highest method of promoting businesses following only Television which, for now, remains in the number one position. Experts have predicted that digital ads will surpass TV by 2025 and not look back. For cost-effectiveness, and the ability to directly target your audience, nothing matches the ROI of digital marketing. Learn More Digital Marketing Offers Three Opportunities To Reach Your Audience Studies show that the majority of people will use their phones to search for content that addresses their current needs and then switch to their computer for more in-depth research before making final decisions or purchases. With three different platforms, computers, tablets, and phones, it is important to make sure your audience can follow your content and ads on any device. The upside to this is you have three opportunities to reach them. All of our Websites are developed to work flawlessly on all three platforms. Learn More
0 Plan for Tomorrow to Enjoy Today: Tips for Seniors
Photo via Pixabay Plan for Tomorrow to Enjoy Today: Tips for Seniors If you're one of the 18 million seniors in the United States who need assistance with daily activities, it's likely you receive this help from friends and family. The vast majority of seniors who receive help reside in a community setting, either an assisted living or skilled nursing facility. But Medicare, although a valuable asset, doesn't even begin to cover the cost of long-term care. Independence For many, the idea of leaving home and submitting to the hands-on care of others isn't an option. If you're one of these people, there are ways to prolong your independence. This starts at home. There are many home improvements— mostly simple remodeling jobs— that can make aging in place a more viable option. For example, adding side-by-side appliances and touchless faucets can make cooking and cleaning the kitchen a possibility if you have arthritis. Additional accessibility modifications include widening doorways, adding easy-to-reach grab bars in the bathtub, ensuring stairways are covered with non-slip material are well-lit, and have rails on both sides. Aside from home modifications, volunteer and paid assistance can prolong your ability to live in your own home. You may need help with daily chores, medication administration, or hygiene. This isn't always enough, however. Assisted living When remaining alone is no longer feasible, assisted living is an option that has many benefits. There are usually assisted living centers located close to most metropolitan areas. These residences provide 24-hour supervision, healthy dining options, and enhanced privacy over having someone living in your home. Beating the costs We mentioned that Medicare was great for seniors, but it does not make provisions for long-term custodial care. Fortunately, there are a few ways to reduce your overall expenses and make assisted living or skilled nursing care more affordable. These include: Research - Don't assume that the lowest cost service provider/assisted-living facility is your best value. Working from home - There are several kinds of work you can do from home. This supplemental income can help offset other expenses. Ask for discounts or move-in incentives - The vast majority of facilities, especially those under a corporate umbrella have fixed rates. However, the centers may be able to waive move-in fees. Smaller, locally operated assisted living programs may be flexible, especially if they are new or have multiple vacancies. Invest in long-term care insurance - Long-term care insurance is a financial product available through many insurance providers. It helps cover the gap between Medicare, private insurance, and assisted living. Room share - Many assisted living facilities provide matching services that allow you to share a two-bedroom unit with another senior. This is often more cost-effective than living in a one-bedroom apartment or condominium on campus. This is not without its pros and cons, however, and is not a decision to be entered into lightly. Selling your home - If you're a homeowner, you can fund your long-term care by selling your house. Make sure you know the value of your home by getting an online home-value estimate. Paying for care In addition to long-term care insurance, AboutAssistedLiving.org notes that life insurance, VA benefits, a reverse mortgage, bridge loan, annuities, and selling real estate property are payment options that should be considered. Once personal assets have been exhausted, Medicaid may kick in to ensure you have a safe place to live out your golden years. The federal government spends more than $553 billion annually on Medicaid programs— more than 20 percent of this goes toward providing long-term care services. It's a cliché, but failing to plan really is the practice of planning to fail. And when it comes to your health and wellness needs, you can never begin planning soon enough. Do your research and know what options are available for your budget and personal needs. Not doing so may leave you scrambling to care for yourself in your hour of need. A special thank you to Dan Hall at dadschange.com for contributing this article. Content Marketing Offers the Highest Return On Investment Online, or content marketing and advertising, is currently the second-highest method of promoting businesses following only Television which, for now, remains in the number one position. Experts have predicted that digital ads will surpass TV by 2025 and not look back. For cost-effectiveness, and the ability to directly target your audience, nothing matches the ROI of digital marketing. Learn More Digital Marketing Offers Three Opportunities To Reach Your Audience Studies show that the majority of people will use their phones to search for content that addresses their current needs and then switch to their computer for more in-depth research before making final decisions or purchases. With three different platforms, computers, tablets, and phones, it is important to make sure your audience can follow your content and ads on any device. The upside to this is you have three opportunities to reach them. All of our Websites are developed to work flawlessly on all three platforms. Learn More
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